ford pinto case utilitarianism analysis

Many parties were affected is this case including the Ford Motor Company employees, the shareholders, the company owners, and every single consumer or person who not only purchased the vehicles but also drove in them including the ones who were injured, burned or even killed, and not to be forgotten, the rest of the whole world. Although Ford may have made a lot of money from the Pinto and captured a significant portion of the subcompact auto market, the loss of human life is far more intense, for both the deceased as well as their loved ones. Varian Patella Philosophy 131 Michael F. Martin 03/08/2010 The Ford Pinto Case and Utilitarianism In this essay, I will talk about the ford Pinto case, and how the information was withheld from public in order to save company from huge losses and at the same time keep company’s reputation Intact. ( Log Out /  The lawsuits brought by injured people and their survivors uncovered how the company rushed the Pinto through production and onto the market. To earn a profit, a business produces goods or provides services and engages in buying and selling. By clicking Send Me The Sample you agree on the, Human Resource Management Practices at Ford, Self Medication Practices in a Rural Filipino Community, BABSH 3 Supply Chain Management? The theory cannot possibly be used to put a value on human lif… In the end, these cars proved to be one of the most dangerous ever produced because of their extreme flammability in instance of rear impact collision. The vehicle engineers were tasked to develop the vehicle and put it into production within 25 months, which was nearly half the time in which the average … However, in my estimation, Ford management endangers the integrity of its own safety practices for the small sake … When Ford began development of the Pinto in 1968, the company hoped that the car’s smaller size and price tag would help it compete with Japanese and German competition, who were mounting their takeover of the subcompact auto market. For a non-corporate minute, don’t think in terms of insurance claims, lawsuits paid, and annual profits gained or lost, but for competitors looking at the company as stupid, and the American public devaluing Ford in their own minds when they find out the truth about the cover up. Propinquity is clearly in favor of the pain, as approximately 50 lawsuits were brought against Ford as a result of rear-end collisions in the Pinto, and Forbes and Time magazines both listed it in their “Worst Cars of All Time” lists in 2004 and 2008, respectively. The Pinto was being driven by an 18 years old Judy Ann Ulrich accompanies by her sister Lynn Marie who was 16 at the time and cousin called Donna Ulrich … Boosta Ltd - 10 Kyriakou Matsi, Liliana building, office 203, 1082, Nicosia, Cyprus. Iacocca was reacting to specific market forces. They could convince the consumer markets, and the media that this decision is why Ford is who they are, and although they may not be as fast as other auto makers, at least they are concerned about doing things the right moral way. Additionally, the faulty cost-benefit analysis played a role as well. The vehicle engineers were tasked to develop the vehicle and put it into production within 25 months, which was nearly half the time in … Utilitarianism Applied to the Ford Pinto Case J.S. Second you have to think in terms of the imminent possibility of Ford’s reputation to be ruined beyond foreseeable repair with the unsafe cars. The evidence suggests that Ford relied, at least in part, on cost-benefit reasoning, which is an analysis in monetary terms of the expected costs and benefits of doing something. The decision by Ford to not recall any of its cars, and not fix design flaws, conceal the truth of their mistake and roll the dice future incoming lawsuits, damages and loss of human life is the one that I will dissect. Ford was presented with a dilemma: to release the Pinto as scheduled and risk the safety of those who purchased it or spend more time designing the car, thereby seceding more of the subcompact auto market to the competition. Basically they thought they would save money, keep up their shareholder price, and have less damage to all involved by not doing anything except “taking it on the chin” with regards to predicted accidents caused by the accident prone fuel tank. W. Michael Hoffman, Robert E. Frederick, and Mark S. Schwartz. After all the factors are considered, pain wins with five categories in the calculus compared to pleasure’s two, making it clearly unethical for the Pinto to have been released early without the necessary safety features. If we lived in a world where money was equally valuable to reputations, emotions, and even life then their decision may be utilitarian but it is still not ethical. New Jersey Pearson, 2010. Time. It was developed by Jeremy Bentham and introduced to the world in his book An Introduction to the Principles of Morals and Legislation, which was released in 1789. This alternate idea produces more good for more people using a utilitarian way of thinking as well. However that is not the world we live in and a company such as Ford needs to think about the multiple negative outcomes of a decision like the Ford Pinto example. In addition to these facts, they would argue that despite appearing inhumane on the surface, cost-benefit analyses are the basis of many important business determinations and Ford should not be faulted for using a standard technique to make their decision. Abstract: This case is about the design of Ford Pinto specifically the gas tank that was in a dangerous place that would ignite the car in a rear-end collision. Ford Motor company, by their own calculations, saved 87 million by making their decision to not recall cars. Ford Motor company did a really did a neat job of estimating life values and social components cost of property damage, insurance costs, legal fees, employer losses, funeral, assets and value of each human life in society. Also sparing lives adds tremendous moral value to a decision that corrects the problem and announces it as it is which is an engineering design flaw that they are aware of. Get a verified writer to help you with A Utilitarian Argument in the Ford Pinto Case. The Pinto was a … Utilitarianism calls for the most good for the most people. This calculus makes weighing in on an ethical decision much easier because it allows all the factors involved in the choice to be given equal consideration and when applied correctly, the right choice will be obvious in the end. PHIL-186 Paper #1: Utilitarianism in The Ford Pinto Case and Blackwater Case Through the lens of utilitarianism, I will be analyzing The Ford Pinto Case and The Blackwater Case to determine if they promote overall harm or benefit. While Ford was found not guilty in that one specific case where they were charged with criminal homicide, the fact that roughly 50 lawsuits were brought against Ford, many of which Ford lost, and 21 to 475 lives could have been saved by making minor changes to the design still makes Ford responsible due to their negligence and oversight when releasing the car. There may be some who stand by Ford’s actions and would reject the idea that they acted unethically when releasing the Pinto. September 7, 2007. Don’t waste Your Time Searching For a Sample, Get Your Job Done By a Professional Skilled Writer. With those theories in mind, we should analyze what we know of the Pinto case and try to determine what choices each of those theories would have recommended. An action is deemed morally right if it leads to the greatest possible happiness for the greatest number of people. DeGeorge, Richard T. Business Ethics 7th Edition. Certainty goes to Ford and pleasure, as the early release of the Pinto bringing in more revenue and helping them capture more of a competitive market is practically a foregone conclusion, while deaths associated due to the design flaw, although likely, are not certain. After a cost-benefit analysis of the safety improvements and the potential death toll, Ford decided to release the model without the safety improvements. Second, in line with utilitarian factors, Ford calculates all the collateral damage in terms of money and nothing else. 1. Consider negative ideas forming in the minds of the American public as they look to the foreign auto makers to seek retribution on Ford by using their own consumer given purchasing power, and hurting the domestic economy by buying foreign cars and labeling Ford Motor Company, a company founded over 70 years prior by Henry Ford from Detroit, as a fraud and never to be trusted again! Get a verified writer to help you with A Utilitarian Argument in the Ford Pinto Case. While Ford was found not guilty in that one specific case where they were charged with criminal homicide, the fact that roughly 50 lawsuits were brought against Ford, many of which Ford lost, and 21 to 475 lives could have been saved … However there is a dominant if not obvious consideration that carries more importance than just economics and Ford’s revenue. all those who purchase their vehicles around the world better. They would have several facts to draw upon in their argument, the most impactful being that the Pinto did not break any of the standards set by the National Highway Traffic Safety Administration, and in certain areas surpassed the government standards. Summary of the Case In May 1968, the Ford Motor Company, based upon a recommendation by then vice-president Lee Iacocca, decided to produce the Ford Pinto … Change ), You are commenting using your Google account. I will show how this action uses the “greatest happiness and greatest pleasure” form of Utilitarianism and the true moral flaws that it exposes. Ford president Lee Iacocca wanted the Pinto to be less than 2,000 pounds and less than $2,000 so it could stand out when released into a division of automobiles Ford did not have much experience in. In order to get the Pinto released as soon as possible, the design and manufacturing process was cut from three and a half years down to two. It is interesting to see how the Ford Motor company fared with this case.. Utilitarianism… In 1972, a Ford Pinto … It seems really ideal that when creating a calculus in utilitarian ethics to think in terms of dollars because dollars carry a numeric value anyway! Utilitarian Analysis Ford Pinto 1303 Words | 6 Pages. It was developed by Jeremy Bentham and introduced to the world in his book An Introduction to the Principles … Utilitarianism is a consequentialist theory that promotes consequences which bring the greatest … However they should have bore the cost of the recalls as a way of upholding their own company character through honestly admitting their technical mistake, which in the end, has a lot more value. RELEVANT FACTS Question: 1 29/07/13 MVBE 2 3. Aims of this lesson • Revise utilitarian ethics • Link it to cost-benefit analysis used by businesses • Consider the case of the Ford Pinto (1972) • Evaluate whether utilitarian ethics is to blame – does the criticism hold good? Hawk 1 Irina Hawk Professor Whitfield Business Ethics 12 November 2014 Utilitarian Analysis of Ford Pinto Case Act utilitarianism is part of the utilitarian theory, one of the most widely accepted ethical theories in existence. Students looking for free, top-notch essay and term paper samples on various topics. Ford's management decisions regarding the Pinto do not seem to hold up well to ethical analysis (especially rights or duty ethics) but, there does seem to be potential for justification when a utilitarian ethics analysis is applied. Selling cars up to current safely regulations to people to benefit their well being and making the country in which they exist in better as well as Bentham, Jeremy (January 2009). ( Log Out /  To prevent the gas tank leaking during rollovers, another $11 would have to be spent on production. In relating its consequential content to the Ford Pinto case, it would seem that the application of ethics had been dismissed in favour of profits, reputation and unethical practices. Utilitarianism and The Ford Pinto Case Introduction Business is concerned primarily with profit. Ford realized this but made its decision to not recall the cars based of their own company formulated utilitarian cost benefit analysis and fear of negative company effects. McGraw-Hill, 2001. However it is narrow minded because it only considers the aspects of living and society status in terms of money values at the current time. Actually no one escapes the ripple effect of this decision. Utilitarianism is the moral doctrine that we should always act to produce the greatest possible balance of good over bad for everyone affected by our actions (Shaw, 2009). utilitarianism, the prevailing ethical doctrine in play at Ford when executives decided not to build additional safety features in the Pinto. First off is intensity, which is obvious. The company could lose big from media and public backlash. But the Pinto case ended utilitarianism; as Chewning notes, “Utilitarianism as a defense against personal harm and injury promptly died, never to be argued again in the public domain” … Dover                Publications Inc.. pp. Mill's Utilitarianism and the Ford Pinto Case J.S. They would also claim that in one of the most emotionally compelling cases, that of Ulrich family, Ford was found not guilty of criminal homicide. Their estimation showed that it was cheaper to ignore public safety. It is a wiser business decision, moral, ethical and it applies utilitarianism. Let’s take another look at the Ford Pinto case now that we have the concepts from the Stockholder and Stakeholder views in mind. They also assumed that if they made a recall, their share price would plummet and shareholders would lose money, and that possibly employees would lose jobs. Although the Pinto passed the NHTSA test, Ford officials knew that the Pinto was prone to catch fire when struck from the rear, even in low-speed collisions, thus it was unsafe to drive the car without any technical improvements implemented. ... Financial and Strategic Analysis of Honda Motor Company . Forbes, Dan Lienert 1/27/2004. In 1970 Ford Motor Company launched a brand new automobile: the Ford Pinto. In 1968, Ford Motor Company had a decision to make as to whether it would compete in the subcompact automotive market. With over 3 million pintos sold over a ten year production run, the Pinto competed in the United States car market against the competition such as AMC Gremlin and Chevrolet Vega .The Pinto also … The Ford Pinto is a subcompact car produced by Ford between the years of 1971 to 1980. Applying Utilitarianism to Business Ethics: The Ford Pinto. This, more than likely, contributed to the business decision made by Ford management to produce, market, and sell the Ford Pinto. Act Utilitarianism Applied to the Ford Pinto Release. Ford Pinto Case Study. Ford calculates money as a positive value, and that is all. A Utilitarian Argument in the Ford Pinto Case. Also, there were roughly 40 European and Japanese cars of similar price, design, yet better features out at the time, meaning that it was not an unreasonable option to make the safety changes to the car and remain competitive in the market. “The worst cars of all time”. In this context, in the following discussion, the utilitarianism concept has been explored with the case study of Pinto model launched by Ford motors.// Ford produced a car named Pinto in the year 1971, which proved to be a great success for the company (Ford Pinto Explained 2016). Create a free website or blog at WordPress.com. The necessary improvements to make the Pinto safer were not complex or costly; they simply needed a barrier between the gas tank and the bumper of the car, which meant an added $5 to $8 to produce each car. In order to determine whether an action produces more pain or pleasure for the majority, the hedonistic calculus is used. By this alternative way, they uphold American Christian values which were at the heart of the inception of the United States values and hold higher moral value any Japanese auto company can hope to have. If Ford had taken a utilitarian approach to the cost benefit analysis a better moral decision might have been made. Case Analysis: Ford Pinto Utilitarian Stance Section 1: Introduction and Situational Analysis Using mid-size compact cars, international automobile industries had invaded the United States market threatening Ford’s revenues. Change ), You are commenting using your Twitter account. (657). By continuing we’ll assume you’re on board with our cookie policy. Utilitarian Paper Ford Pinto Case The ideal ethical business practice, using the utilitarian principle, would consider the good and bad consequences for everyone the action would affect, treat everybody as having equal rights with no bias towards themselves, and would use … Practically, the calculated social costs of the potential car accidents were not outweighed by the costs of waiting for the release and making … Before completing a utilitarian analysis of the Ford Pinto case, it is important to note the historical context in which the situation arose. It is also so narrow minded that I would consider it not rational. What are three key facts you can find? Ford Motor Company’s decision uses ideas from one of the utilitarianism founders in Jeremy Bentham. Fill in your details below or click an icon to log in: You are commenting using your WordPress.com account. ...Utilitarian Analysis The Case of the Ford Pinto The Ford Pinto first rolled off the Ford Motor Co. production lines in 1971 and stayed in production in its original state until 1978. (2016, Mar 06). More specifically, it was Ford's decision to use the cost/benefit analysis detailed in section 11 to make production decisions that … ( Log Out /  Likewise in the Pinto case, Ford’s management whatever its exact reasoning, decided to … The decision really applies Jeremy Bentham’s idea of more pleasure (money) for the most people is the right thing. Ford Motor Company, led by President Lee Iacocca, discovered that during the sped up engineering and production process it had created the fuel tank vulnerable to fiery rear crashes because of the layout of the car. This was a seemingly good consequence for Ford Motor Company, only until four people died in 1972 and other incidents happened that created a downward spiral for them. The Ford Pinto Case From a Utilitarian perspective In utilitarianism, the merit or demerit of an action is entirely determined by the effect it has on everyone affected by the action. First, it is focused way too much on numeric dollar values when considering human injuries, company futures, and life lost. Grimshaw v. Ford Motor Company, 1981 The Pinto, a subcompact car made by Ford Motor Company, became infamous in the 1970s for bursting into flames if its gas tank was ruptured in a collision. Your Answer is very helpful for Us Thank you a lot! According to the myth, however, businesses and people in business are not explicitly concerned with ethics. Ford Pinto and utilitarian ethics What are the essential features of utilitarianism? Death however, is permanent, and clearly represents more pain for the deceased and their families than the pleasure for the few Ford executives who could have benefitted from the Pinto doing well. While testing the Pinto, it became apparent that due to the gas tank in the car was at great risk for fire hazard when struck from the rear, even at low speeds. Its basic principle is that human nature is ruled by our reactions to pain and pleasure, and the good is the action that maximizes the overall pleasure for the greatest number of people. Act utilitarianism is part of the utilitarian theory, one of the most widely accepted ethical theories in existence. In relations to Ford Pinto, the case study shows that is was about an accident which took place involving a Ford Pinto and a Chevrolet Van which hit the Ford Pinto from behind. Free, top-notch essay and term paper samples on various topics than just economics and Ford’s revenue various of! 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